It is simple - provide the highest quality solution for the most competitive fee, to satisfy the client’s needs. The architecture must reflect the client’s program. It must shelter the client and users in a hospitable manner. The building must respect the environment and the urban/rural context in which it is placed, and anticipate change. The building must utilize the latest dependable technologies, and present the client/user with years of trouble free pleasure. If the building is for a developer, then it must reflect the cash flow anticipated from its creation. If the building is for a public owner, then it must accommodate the changing needs in a forthright manner. If the building is the dream home of the owners, it must mirror their aspirations, crafted by the best architectural skills that we can muster. If the building is to be traded during its lifetime it must possess transferable attributes to its future users. We are the custodians of the future, the architects, builders, and owners of architecture, and we must anticipate it thoughtfully.